Want to click meaningful and captivating hotel images?
Photographs are a powerful marketing tool and can help set the right first impression. Visuals are an essential part of your hotel’s website and with the right set of photographs, you can evoke emotions and appeal to travellers. If you are keen to add that extra sparkle to your pictures and looking for ideas to get your hotel photography done right, here are a few tips for you.
Prepare A Shot List
To start with, you need a collection of photographs that can be used across digital platforms to give your travellers a glimpse of your property, rooms and facilities. Make sure to go for quality and high-resolution pictures that reflect the standards of your brand and inspire people. Through your photos, you can take your potential guests on a visual tour and explain why they should book a stay with you.
When planning the photoshoot, make sure to click pictures of all the different room types. Taking 3-5 photos of every room and one photo of the bathroom will give your guests an idea of what they can expect. If it is an apartment hotel, you should take pictures of all the apartment types available on your property.
Use Different Perspectives
Clicking photos from different angles enables you to showcase your hotel in the best possible light. You can include unique room features like:
- Balcony or terrace
- Seating areas
- Facilities like tea and coffee, minibar, desk, stationery and more
- Views from the room
- Decorative elements
When planning the photoshoot, make sure to choose a focal point like an artwork, fireplace, bed or a well-lit area to get attractive pictures. Having a clear idea about the photographs that you want will help you make the most out of the photoshoot.
Prepare Your Hotel and The Rooms for the Photoshoot
Room presentation is the key to good photography and while you need to click realistic images, preparing and tidying the room is important. You can keep the following factors in mind to get pictures that evoke positive feelings.
- Keep the curtains open for views to be visible
- Ensure that the rooms are properly lit
- Keep all surfaces neat
- Laundry must not show in your photos
- There shouldn’t be visible cables and wires
- Freshly made beds enhance the overall look
While bathroom photos are often overlooked, they are important for your travellers and reflect the level of cleanliness of your property.
Make sure that your pictures reflect immaculate spaces with spotless mirrors, a shower and a bathtub. The toilet lid must be closed and tissue papers must not be visible in your pictures.
Take Photographs of Common Facilities
To grab attention and encourage bookings, make sure to include pictures of the facilities that guests will have access to. This may cover the:
- Swimming pool
- Spa, wellness centre
- Kitchen facilities
- Game room
- Fitness centre
If your hotel has additional amenities for business meetings or conferences, adding photographs of the meeting rooms and banquet halls will give your hotel an edge.
The Location of The Hotel
When exploring options, travellers are eager to know what your hotel looks like and its location. Adding pictures of the building’s façade and the surrounding street will give guests a better idea about what they can expect.
Choosing the Right Hotel Photographer
An experienced photographer with a skill set in hotel photography can help promote your brand. Hotel photography requires expertise and an understanding of the finer details. Choosing the right photographer can make a huge difference to your project and take your marketing campaign to the next level.
If you are looking for an experienced hotel photographer, get in touch with Mauro Risch.
To find out more about photographs that make the perfect marketing material for your hotel, write to us or call Mauro at +61 430 383 588.